THE PROCESS AND BENEFITS OF SALES PROCESS MAPPING
Mapping your sales process allows you to uncover potential inefficiencies, gain insight into successful strategies, and improve your sales division depending on your business goals.
Through process mapping, your company can better collaborate across all departments to achieve sales goals and objectives. The challenge with sales process mapping lies in doing it correctly, as mistakes can undermine this tool’s potential to bring positive business results.
The way we communicate today has completely revolutionised the sales funnel, and much of that communication involves the evolution of technology. Company’s must constantly evolve with the advent of new innovations, and for today’s businesses, that means a constant process of change. Better communication means more empowered consumers.
In a traditional sales funnel, a prospect would respond to a piece of mail or a sales call, and a sales representative would handle the entire process.
Today’s consumers are savvy. They research products and services online, with 85 percent of B2B customers saying that online content has a “moderate to major” effect on their decisions to buy. Customers turn to blog posts, social media, and online forums to amass all the information they need, so when a prospect finally reaches out, it’s time to talk business.
Digital transformation has required that we completely review the very basics of how we do business.