
WHAT IS THE DIFFERENCE BETWEEN COPY WRITING AND CONTENT WRITING?
Copywriting in its traditional form is more geared towards advertising, promotions, direct mails and headlines, whereas the purpose content writing is to entertain and entice the online audiences, so they stay longer on websites and engage with the brand.
Copywriting is still content writing, but in an immediate attention-grabbing form. Content writing is about engagement and value add.
The real value of content marketing for your business is twofold. Firstly, it acts to attract and retain customers by delivering consistent value-added information. Secondly, it is valuable for SEO – that is, your website being found above your competitors in organic search. Consistent new, valuable content being added to your website means search engines are regularly indexing the site and delivering more relevant visitors to your website. Good quality content is SEO gold.
Updating your website with new pages, new media, and new information will all help grow the organic ranking of your website for your relevant keywords and Google searches. Icon’s content writing team work closely with digital SEO specialists to ensure all content is not only valuable for the information delivered, but to help your organic search visibility.