Collecting customer emails – building your database should be a priority

July 8, 2013

sheree

One of the most important things that you can do in any business is to create a database of email subscribers so you can easily communicate with your clients or potential customers on a frequent and consistent basis, sharing industry news, giving advice and tips and offering genuine value add for people to be on your email newsletter list.
One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and only a .3% opt-out rate. There are a few ways that you can collect patient emails:Email-Marketing-Campaign
Website
Use every opportunity on your website to build your database. Offer a free regular email update which includes promotions, news, information etc. Create whitepapers and interesting reports that people need to give you their email address in order to access.
Make it a business Practice
Make it part of your regular business routine. Make it priority to ask for their email as well as the usual contact questions. When you send them their first email, give them the choice to unsubscribe/’opt out’ – you will find that less people will opt out and more will be opening – yet you are giving trust to your customers by giving them the option.


Make the collection of emails part of the norm in your business routine. Building your database now is important, because even if you do not utilise it immediately, with the progress of digital on our way of conducting business, chances are it will be an important asset later down the track.

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More