strategic

STRATEGIC MARKETING WORKSHOPS

Great marketing at its heart is the development of a clear position, a clear understanding of Why should people buy from us? The answer to this question is where we start each and every conversation – Why should people buy from you?

Our strategic marketing workshops are designed to get to the very heart of this question and your business. The whole process aims to clearly establish the unique position your business has in the market and how we can best leverage this for great marketing results. This process includes:

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Going through this process during a strategic marketing workshop ensures that we are focusing on the core values that make up your business and why customers are buying from you and only after this process can a successful promotional, advertising and sales strategy be developed.

You will receive full written analysis, target market breakdown and a clear branding strategy including recommendations to drive your business forward.

The Icon Visual Marketing interactive branding workshop will be personally facilitated by Joe Papadatos, Director of Icon Visual Marketing. Together with your team, Icon Visual Marketing will review your business to ensure that core brand values are on target and are being communicated. The delivery of this meeting will ensure that the final brand captures the heartbeat of your business.

FIVE BENEFITS OF AN ICON STRATEGIC BRANDING WORKSHOP

Uninterrupted time to think and talk about your business

A room of expert marketers wanting to help your business grow with new ideas and analysis

You will be challenged to think deeper about your business and to really delve into your customers and why they choose to do business with you

Get excited about your brand and the vision for your business

Bring your other team members along the journey so they start to own the journey as well

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HOW DO I KNOW IF A MARKETING WORKSHOP IS RIGHT FOR ME?

As busy business owners, we often don’t take time out from the day to day to truly think about the business, where it has come from, the direction it is taking and are today’s customers the same as yesterday’s customers? A strategic marketing workshop is a great tool to delve back into where you first wanted to take the business, who you want for your customers and how you want the world to view you. After all, no-one knows the business as well as you.

Most clients find that the 3-4 hours they spend with us in a marketing workshop re-energizes their love for their business, with the scent of new challenges and opportunities.

Talk to us more today about a marketing workshop for your business and we will be happy to tailor one for your business needs.