While many companies are spending up 70%, 80% on chasing new customers and building upon their customer acquisition, many companies ignore their existing customers, the database they have built over years of good business practice.The Reason – above the line marketing – new customer marketing ..... Read More
Depends on what you are trying to achieve. Are you trying to sell a product or service to the mass market? Something that everyone and anyone could use? Then you need to use methods of mass marketing, try a television advert or maybe radio. Is your business one in which is niche and is quite direc..... Read More