Update from ICON regarding COVID-19
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Today's websites have to be robust enough to provide incredible visitor experiences. Flexible, easy to update and manage without the skills of a web developer needed for every change Make the best use of all SEO factors including meta tags, keywords and creating categories for blog pos..... Read More
An integrated Digital Marketing Approach uses all activities to drive potential customers to your online presence, whether it is your company website, social media properties or a mobile site of your regularly updated blog. SEOSEO Services at affordable prices. We offer an excellent return on your..... Read More
With so much content available online and companies more and more posting social media, writing blog articles and sharing content, how can you stand out from the crowd and get noticed? Everyone saying the same thing over and over again is boring. So how can you not be boring and give content and in..... Read More
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A recent list by industry authority out of the US, Hubspot, listed its top 101 sure fire ways to make people hate your marketing. The eleventh way listed to ensure that people hate your marketing is Make your business blog all about promoting your products/services. After all - Educational and help..... Read More
Pay per Click advertising online is a powerful tool that when used well, can drive leads and sales to your website, however used poorly and you’ll end up with a lot of new website traffic but not much else. And this can be an expensive way just to drive more traffic to your website if you aren’t..... Read More
1. Deliver a memorable experience every time - Delivering on your service that is expected is great, but going beyond a customer’s expectation is the first step in building brand loyalty. 2. Reward loyalty – I don’t know about you, but every time I see a service – like Foxtel or Medibank Pr..... Read More
Your logo is the first impression of your business and should be representative of the experience customers should expect from you. A new logo is an important part of the brand development process - yes it's a process! Sure, your logo should 'look good' - but what does that really mean? It's all..... Read More
A 2012 Fournaise Marketing Group study found that 73% of executives don’t believe that marketing drives demand and revenue. Not great news for marketing executives the worldwide. But in 2013, can we start the change this by producing marketing strategies and campaigns that directly can be attribut..... Read More
We hear from clients that they don’t have time for Twitter, and how can we expect them to come up with something clever, witty and interesting to say about their business or their industry every day, or every few hows? Small ideas are just as interesting as big ones TWEET DAILYSmall ideas work a..... Read More
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The answer is D, all of the above. A business blog is a great way to express your ideas, company philosophy and explore some trends and aspects of your industry, its also a great tool to influence potential customers, inform existing customers and to grow your organic search engine rankings. Lets e..... Read More
The NSW Government alone spends $12.7 billion annually procuring goods and services. Are you a company who can provide to the government but not sure how to develop winning tenders?The tender process is not just about the numbers, the tender process is about differentiating your business from your c..... Read More
The B2B sales cycle is much different to B2C. The sales cycle for B2C in a typical retail environment is short – people come into your store or your website wanting to buy for their own personal use. However, in B2B and industrial businesses, you are still selling to a person – but they are buyi..... Read More