Update from ICON regarding COVID-19
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Want to understand more about your customers and why they choose your product over your competitors. Ask your customers. Survey a group of customers. You'll be surprised at how candid people will be about your strengths—and your weaknesses. Make sure you ask the most important question in any cus..... Read More
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1. Hanging onto historyRebranding well means staying relevant. Assumptions made when the brand was first established may no longer hold true. Take the time to analyse the changes in your target market and your position in the market when exploring the opportunities for brand expansion and reposition..... Read More
In today's world of social media and content driving SEO, all these companies / people are creating unique, original content - a blog a day - reshared on Facebook, Google + and sent out via Twitter. So if everyone's talking, just who is listening and who are we trying to influence. At just what poin..... Read More
Ever tried typing a URL into your smartphone only to get it wrong, get frustrated and stop typing?You should include a QR code on your marketing instead so customers don’t have to type in your long URL only to get it wrong and give up! Why wouldn’t you want to use a tool that freely drives peop..... Read More
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People in Singapore are so in love with their mobile smart phones that one in three would forgo a significant lottery win rather than lose their phone. In the U.S., a recent study found that 55 percent of U.S. adults use their mobile phone to go online. And more research shows that there are 331 mil..... Read More
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Articles that focus on specialised technology or manufacturing processes can make for compelling reading for your customers. Articles that are popular for industrial markets are ones that explain how technically sophisticated products works, trouble shoot common problems or describe maintenance tech..... Read More
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As a marketing and advertising agency, we ensure maximum transparency to our clients and access to any resources we develop on your behalf. Credible marketing and advertising agencies don't hold their clients work to ransom. You commissioned the work - whether it be brand development, advertising cr..... Read More
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We hear from a lot of our clients that they've been contacted by less than reputable SEO companies who can guarantee first page or number 1 spot for them using "link buying" schemes. Our advice is always the same, if its sounds too good to be true, it most likely is. Part of what gains your site ra..... Read More
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One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate in a matter of weeks or months. If you have a great idea, you can be certain that somebody will copy it before long. And not only will they follow your lead, but they may also be able to do..... Read More
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Launched in June 2011, Google+ is a new social network that should be on your radar if you want to improve your search rankings in Google. In just over six months, the platform amassed more than 90 million users, posing a serious challenge to LinkedIn’s 135 million membership base. Sure, Google+..... Read More
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"Why?” “Why??” “WHY???” The countless “whyzz” of childhood have tried the patience of adults throughout the ages. But asking “why” is one of the most important strategies children have for connecting. One of the first things young children learn to do is question everything. In ma..... Read More
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We hear alot of advertising agency's and marketing consultancy's say they are "full service." Its a great phrase to toss around when your trying to attract clients or pitch for accounts, but what does being a full service marketing agency really mean. We're not sure what it means to other agencies,..... Read More