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Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something longer like a brochure or sales flyer, sometimes the PR wo..... Read More
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most powerful. The wind tries to blow a coat off a man but fails..... Read More
Icon Visual Marketing is proud to announce the expansion of our Google Partner certification as now being globally recognised for specialisation in Search, Display and Mobile. This means we have multiple team members certified in these specific product areas and are well-versed in helping clien..... Read More
Once upon a time, like five years ago, you had agencies – yes, plural. You had an ad buying agency who bought your traditional print, TV and radio media; an advertising creative agency, who would develop concepts and design; a PR agency, perhaps a marketing collateral agency, a website agency and..... Read More
Since Icon’s inception some 14 years ago, we have worked with clients in the Direct Selling industry, offering a range of services and products to help grow their businesses. In fact, one of Icon’s first clients, who is still with us today, is a direct selling company.Over the last five years as..... Read More
Congratulations to two of our Digital Marketing Specialists Lenka Kleinova and Amanda Griffin for both completing the demanding challenge. .To achieve this accolade, Lenka and Amanda successfully completed all 6 Google AdWords Advertising Exams. Congrats Lenka and Amanda!This involved achieving..... Read More
Icon Visual Marketing started in 2003 offering marketing and print management services from a spare room in Joe’s house. Fourteen years later, ICON has grown from a one-desk, all hands-on deck operation to an organisation of 40 people in seven departments and a full-suite of services. Over that..... Read More
It doesn’t matter if your business is turning two, 12, 25 or 238, marking your company’s anniversary with a celebration can be a powerful sales and marketing tool. Promoting your business anniversary can help with employee morale (recognising their hard work shows they mean more to you than ju..... Read More
Choosing the right colour scheme for your corporate branding is extremely important. The right colour and combination of colours can deliver on something so much more powerful than words - emotions. And getting it just right delivers an emotional connection from consumers to your brand - something..... Read More
Many months ago, “mobilegeddon” occurred wherein mobile-friendly websites would get a visibility boost in search engines over their desktop-only counterparts for searches that occurred on mobile. Google is now experimenting with “mobile-first indexing” which takes this one step further. E..... Read More