News

5 ingredients don’t seem like alot to underpin a whole corporate marketing strategy, but some of the best recipes can be made just by combining the right five ingredients. The key here is combining the right ingredients in the right order. And that’s where we come to the right five ingredients f..... Read More
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Video is an extremely important and integral part of modern marketing. Whether it is being used to promote your business, inform your clients or tell a unique story, the medium is so versatile that not only the delivery can vary greatly, but also the style and look! Video has become one of the mo..... Read More
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Icon has recently qualified for an upgraded Google Partner badge, recognising our performance for excellence in Search online advertising and now Display advertising as well.Icon has been a trusted Google Partner since 2013 and has been part of the Google accreditation program since 2010. Icon’s t..... Read More
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This is an awesome job opportunity for only the most powerful salesman in the world. You get to take advantage of the 2,161,530,000,000 people already using you to search for something, everything, your products, your services and your competitor’s products and services each year. To fulfil this..... Read More
For the last few months, Icon was grateful to have Laura work with us as an Intern as part of her Uni course. In her last week, we asked Laura to let us know what she learnt at Icon and to share some insights of what it is like to be an intern at Icon. Why did I do this internship?Hi, my names Laur..... Read More
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Informative or annoying? Walking the fine line of Social Media postings A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. Given that social media is likely to be combined with a range of..... Read More
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Yesterday, some of the Icon Visual Marketing Digital Team were lucky enough to attend the Google Partners Masterclass in Sydney. Masterclass is traditionally held annually and gives the team an opportunity to hear the latest updates, features, and research directly from Google. Icon Visual Marketing..... Read More
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The 2016 Social Media Marketing Industry Report published in May 2016 examined the industry trends into how marketers are using social media to grow their business. However the report also had some interesting figures around the growth of blogging for B2B marketing and its importance to overall B2B..... Read More
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In the past, if you wanted to improve the overall ranking of your website, you would have to learn metadata, title tags, headers, H1-H3, etc. and details that programmers speak of in code and jargon. While these aspects are relevant, there is lots you can do yourself to improve the ranking of your s..... Read More
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Digital marketing channels and programs integrated into marketing strategies and plans have long proven to effectively deliver on marketing and business goals and objectives. According to 2016 State of Marketing report digital accounts for an ever-growing share of marketers’ activities, channels,..... Read More