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For those who weren’t around for the great Cabbage Patch Kids craze of the 1980s, it’s hard to convey the intensity of it. There were fistfights between parents, near riots outside stores and endless shrieks of hysterical children desperate to get their hands on the dolls.  In Australia,..... Read More
As brands look forward to 2017, commentators chime in with pitches for what they believe will be at the forefront of the marketer’s mind in the year to come. Millennials, of course, feature high on this list. Millienials; the illusive demographic whose life and work behaviours have marketers scr..... Read More
Icon Visual Marketing is a full-service marketing agency based in the South West of Sydney. We pride ourselves on offering employment for people to live and work in the local community, a rare opportunity for staff to not have to commute out of the region to maintain a high-level career with oppor..... Read More
Icon Visual Marketing recently took part in the Direct Selling Association of Australia competition to come up with a logo that helps them celebrate 50 years in existence while also looking forward to the next 50 years.  Competing against other branding agencies, Icon's creative team worked..... Read More
In an increasingly digital world, it’s easy to forget about real life and the day to day interactions and transactions that people make. The rise of social media and new technology has led many companies to increasingly rely on digital marketing campaigns, however in many industries, especially in..... Read More
5 ingredients don’t seem like alot to underpin a whole corporate marketing strategy, but some of the best recipes can be made just by combining the right five ingredients. The key here is combining the right ingredients in the right order. And that’s where we come to the right five ingredients f..... Read More
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Video is an extremely important and integral part of modern marketing. Whether it is being used to promote your business, inform your clients or tell a unique story, the medium is so versatile that not only the delivery can vary greatly, but also the style and look! Video has become one of the mo..... Read More
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This is an awesome job opportunity for only the most powerful salesman in the world. You get to take advantage of the 2,161,530,000,000 people already using you to search for something, everything, your products, your services and your competitor’s products and services each year. To fulfil this..... Read More
For the last few months, Icon was grateful to have Laura work with us as an Intern as part of her Uni course. In her last week, we asked Laura to let us know what she learnt at Icon and to share some insights of what it is like to be an intern at Icon. Why did I do this internship?Hi, my names Laur..... Read More
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Informative or annoying? Walking the fine line of Social Media postings A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. Given that social media is likely to be combined with a range of..... Read More