business

BUSINESS STRATEGY

While marketing is at the core of our DNA, it is simply one of the tools we have available to help solve complex business problems.

Stemming from our founder’s solid corporate experience and business background, Icon has been built around the mantra that we are here to grow your business, whatever it takes. That means not confining ourselves within the definition of marketing, but considering ourselves part of your business team, helping to drive your business forward. And this has been built into everything we do and the language we use.

AREA WHERE WE ENGAGE WITH YOUR BUSINESS

Working with senior sales teams to map out sales processes

Training for sales staff on customer engagement and lead nurturing

Working with senior executives to establish clear paths for growth

Engaging key stakeholders, suppliers and customers for strategic research

bpp

BUSINESS PLANNING

Business planning has always been important, but it has never been more so than now. Markets are intensely competitive, and businesses must have a plan in place to avoid being left behind.While it may be hard to predict what opportunities and threats your business may face, having a strategic business plan in place will reduce the likelihood of your business growth being stunted by unpredictability.

what

WHAT TO INCLUDE IN A BUSINESS PLAN?


ACTION
PLANS

FINANCIAL
GOALS

BUSINESS
GOALS

OPERATIONAL
PLAN

MANAGEMENT
PLANS

MARKETING
PLANS

Whatever the areas are that your business needs to focus on should be included in the business plan.

Rather than seeing planning as a chore, see it as updating an essential road map that sets the direction of the business. The time spent on planning will help clarify the vision for the company.

Businesses that have a plan are proven to outperform those that do not plan.

Businesses are undergoing significant structural change. Technology is driving what is termed the ‘digital disruption’, which is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.

Businesses who understand that, in order to stay ahead of the competition, they need to transform their business to embrace change.

how tostart

HOW TO START PLANNING FOR SUCCESS?

Review, Reflect and Reveal

Learning from the past is a key tool in business planning for the future. A thorough review needs time for reflection, complete honesty and an open mind. It is not a time for criticism or regrets. It is a time for learning and planning. Look at all aspects of your business from the point of view of your staff and your customers and go through the finer details of your customer service to ask yourself:

WHAT WENT WELL?WHY?
WHAT DIDN'T GO SO WELL?WHY?
WHAT DO YOU WANT TO CHANGE?WHY?

A great place to start is in your day to day business data. This will provide you with an insightful way in which to manage and spend your budget wisely; narrow down which KPI’s you’re trying to achieve, then thoroughly review the previous year’s activities to see what has assisted in driving you closer to your goals. Find out what worked, and what didn’t.

Though data is amazing, it’s useless unless you can understand it and unless it helps businesses make better business decisions. Over time, groups of data and numbers show correlations and trends. Capitalising on these trends and insights help businesses to make smarter business and marketing recommendations to grow your business