MARKETING STRATEGY AND
COMMUNICATION PLANS

WHERE DO YOU START WHEN BUILDING YOUR MARKETING PLAN?

Learning from the past is a key tool in business planning for the future. A thorough review needs time for reflection, complete honesty and an open mind. It is not a time for criticism or regrets. It is a time for learning and planning. Look at all aspects of your business from the point of view of your staff and your customers and go through the finer details of your customer service to ask yourself:

WHY CHOOSE ICON AS YOUR OUTSOURCED MARKETING PARTNER?

We attract experienced and knowledgeable staff who have previously worked in big agencies and corporations who come to the agency as they are interested in doing a great job for clients without a lot of the pomp and excess that can go with marketing agencies.

Businesses large and small can benefit from working with an outsourced marketing agency such as Icon where for less than a Marketing Coordinator salary you get access to over 60 marketers who have high level strategic and hands on implementation experience in all areas of marketing.

Icon Visual Marketing is a Sydney Marketing Agency focused on delivering strategic marketing plans and campaigns for clients from small to medium businesses to larger companies with a range of marketing programs. By engaging Icon Visual Marketing as your outsourced marketing team, you get access to our highly experienced and knowledgeable team.

WHY MARKETING NEEDS TO ALIGN TO YOUR BUSINESS GOALS!

All businesses have goals, whether they are financial, quality related or customer focused. Such goals can include growing new customers in a particular region, or increasing retention rates and brand loyalty. Unfortunately, when some businesses plan their marketing strategies, they do it in isolation. By focusing on the tactics, and often the budget, instead of how the marketing strategy can support and help achieve the business goals, businesses are creating a marketing vacuum.

So where do you start? To begin writing your marketing strategy, each business goal should be broken down to understand how the goal can be achieved. A solid marketing strategy will help deliver your business goals.

Marketing strategies developed in isolation from their overarching business goals are simply marketing tactics that you hope will work. Building a marketing strategy that addresses each of the business goals will more clearly define your marketing program and more likely lead to success.