Six tips for connecting with customers: Part 1

By Nicole Smith, Business Partner · 27 October 2020 · 1 min read

Six tips for connecting with customers: Part 1

As we chart our way out of the COVID pandemic, Australian consumers are hungrier than ever to support small businesses. But, as always, the key to growing a business is building meaningful connections between your customer and your brand.

According to The Global Consumer Trends Reopening Report from market research firm Dynata, following the arrival of the COVID-19 pandemic in Australia in March, three in five Australians (59 per cent) say they prefer small businesses over large companies. That’s a 20 per cent increase over pre-COVID consumer sentiment.

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